Category
Brand Strategy, Content creation

De Heimanshof

 

For a community garden in The Netherlands, GGraphics developed a brand strategy and (re)designed the brands’ look & feel. Helping by mapping out a clear vision and mission and designing an attractive marketing campaign, to generate more volunteers.

 

Community Garden “De Heimanshof” in the low lands of North Holland – The Netherlands, was struggling with some image issues. When you asked locals about De Heimanshof they would say isn’t that the “woolen-socks-old-fashioned-garden for seniors and young kids?”. Their goal: modernise and get more (and younger) volunteers to join the community.

 

After a brand strategy session with the board I designed a new look and feel and mapped out a clear mission and vision. We’ve looked into which marketing strategy was affordable and would engage the right target audience.

 

I also design their annual events calendar.